At the beginning of the radio trailer of doctor who they used sound clips of what will be featured in that episode the effect of this is to make the listener engage into the advert instead of changing the radio station.
The trailer is broke up into different sound sections, this is helps create a suspence so that viewers will watch the show. They have created an echoing effect of the victims voice so that it sounds as though she is shouting. This works effectively because it shows relefance to Laura Mulvey's theory because of listeners being able to identify themselves with the character. They use a cut to silence which relates to what has previously happened in the episode so that audience can emphasise with characters.
The have created an effective ending to the trailer because they have given the title of the programme at the end as well as the viewing time and the channel it appears on. This is an effective advertising technique because of it using sound clips which listeners will not regconise so therefore they will not distiinctively label the trailer as an advertisement for doctor who. They have also put the theme song underneath these listings this works effectively because the listeners which are viewers of the programme don't have to listen to the rest of the information they can just prepare themselves for the next episode.
No comments:
Post a Comment