Documentaries are programmes which are based upon fact, such as historical, politcial and social events. They usual contain news and narrative footage. These films are usual released within a limited markets, many times are just regionally.
Advertising for these films aimed a 'special target audiences' films do not share the same widespread acceptance main stream movie material. This is due to smaller distribution companies for documentaries due to them being harder to obtain to market.
These poster all share the same features, captialisation of important elements is important for a documentary poster because of it symbolise to its audience what it is about. The first poster has it's title 'fuel' but into green font this makes it very effective for marketing due to it being symbolic of the documentary. The word 'intervention' is also put into green font to put emphaise on the political/social event.
The second poster has been created similar to a film poster in the fact of it showing informality, however is good for the marketing of it because of it attractive the persific target audience. By looking this I would say the target audience is based at a teenage audience, because of it being about make up. Make up is something which that teenages envolve their lives around, aspects of the poster are direct towards a female audience, the way they have used the statue and draw over it. This work effective because of it being persific and direct to what the documentary will contain.
Through studying these posters they have used techniques to get across to their target audience to interest them so that they will get the correct audience interest in their documentary.
No comments:
Post a Comment